ONE A DAY

Translating a campaign to a website experience.

As a copywriter at Possible, I was tasked with translating One A Day’s new campaign “Your One A Day is Showing” into their website experience. The challenge was infusing fun personality into the brand while maintaining authority and expertise. I developed a voice strategy defined by three characteristics: charismatic, confident, and direct. Then, proceeded to rewrite pages of dry, dense copy into energetic sound bytes—all with legal, regulatory, and medical approval (of course).