KEEPS
A TV campaign to keep the Keeps name top-of-mind.
Keeps is on a mission to help more men keep more hair. The hair loss treatment brand tapped creative and production studio, Bindery, to create a TV campaign that brought the ethos, “Keep your hair. Keep your confidence.” to life while also building brand awareness and driving recall in a crowded space. I was brought in as the writer to tie everything together with words.
MY ROLE:
Scriptwriting
CREATIVE PARTNER:
Bindery
The 0:15s Spot
The Script
If you keep using Keeps for hair loss, it’s hard to keep Keeps a secret.
Because Keeps helps you keep your hair by keeping up with hair-keeping science.
Whether you keep it simple with a daily Keeps pill, or keep it growing with a full Keeps routine, there’s a personalized Keeps plan to keep you, you.
END CARD: Keep your hair at Keeps.com