VELLA

Product and marketing copy for a brand revolutionizing pleasure.

Vella launched with a single flagship product: Women’s Pleasure Serum, which was developed by Dr. Harin Padma-Nathan, the same scientist whose research led to the development of Viagra. Their breakthrough CBD-based formula helps more women achieve arousal and orgasm.

Vella came to me when they were ready to introduce three new products to the world. I was not only tasked with developing product names and descriptions but also with expanding the brand messaging beyond women’s pleasure. In addition to new product detail pages, I updated the homepage and about page copy to reflect the brand’s latest evolution.