NAVAN

A new global voice for a new generation of software.

When Navan (formerly TripActions) embarked upon a rebrand, they tasked Pentagram with redesigning their visual identity and hired me to redefine their brand voice. After leading workshops with key stakeholders across departments, I worked with their VP of Brand to develop a Brand Voice Guide which was then adapted for global use in multiple countries. Below is a Landing Page that I wrote using Navan’s new brand voice.