DARLING
A global skincare and makeup brand made for digital natives.
When Switzerland-based White Space Brand Lab launched Darling, they needed a native English speaker to help bring their energetic brand to life. Using information from their Korean product development team, I developed names for sheet masks and skincare, created descriptions, and wrote directions for use—all in the unique, playful voice they established for the brand.
MY ROLE:
Product Naming
Product Descriptions
Packaging Copy
SHEET MASKS: NAMING + DESCRIPTIONS
SKINCARE: NAMING + DESCRIPTIONS
BODY CARE + HAIR CARE: NAMING + DESCRIPTIONS
