AGENCY

Personalized skincare that adapts to you over time.

Curology is well-known among teens for products targeting acne, so when they were ready to launch Agency, an anti-aging line targeted to an older demographic, they built a creative team that could tell an elevated story.

In addition to working on ads for the user acquisition team, I worked closely with the Brand and Creative Strategy teams to refresh Agency’s Brand Foundations. I also led the messaging strategy and copy execution for a quarterly 360 campaign.

MY ROLE:

  • Brand Strategy

  • Messaging Strategy

  • 360 Campaign Messaging

  • Paid Advertising Copy

VIDEO SCRIPTS

As a creative lead, I helped to both conceptualize and execute Agency’s “Beyond the Bottle” campaign, writing paid and organic video scripts and ads, refreshing website copy, and assisting with a virtual influencer event. In addition to writing the scripts for the following videos, I assisted with creative direction, providing feedback for the design team, sourcing voice actors, and selecting music.

PAID SOCIAL

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