MATE THE LABEL

Articulating a clean model for the apparel industry.

MATE the Label is a female-founded apparel brand well-known for sustainable practices and a clean girl aesthetic. I worked directly with their founder to develop a unique voice, strategy, and key messaging pillars for the brand before being brought in-house to create marketing materials on an ongoing basis. Below is just a sampling of the work I created in collaboration with MATE’s creative team.

MY ROLE:

  • Brand Voice Development

  • Messaging Strategy

  • Email Copy

  • Paid Social Copy

  • SMS Copy

  • Product Descriptions

  • Color Naming

  • Editorial Direction

Email Campaigns

IMPACT REPORT

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