FLORENCE BY MILLS
Kicking off the self-confidence revolution with Millie Bobby Brown.
florence by mills is an apparel brand targeted to Gen Z and designed by one of their favorite celebs—Millie Bobby Brown. Working closely with their marketing team, I was responsible for developing copy in preparation for the launch of the brand in early 2024. From website content to email campaigns, I set the tone for the brand, focusing on bright, positive language that reflected Millie’s values as a founder.
MY ROLE:
Website Copy
Email Campaign Copy