FLORENCE BY MILLS

Kicking off the self-confidence revolution with Millie Bobby Brown.

florence by mills is an apparel brand targeted to Gen Z and designed by one of their favorite celebs—Millie Bobby Brown. Working closely with their marketing team, I was responsible for developing copy in preparation for the launch of the brand in early 2024. From website content to email campaigns, I set the tone for the brand, focusing on bright, positive language that reflected Millie’s values as a founder.

MY ROLE:

  • Website Copy

  • Email Campaign Copy

Homepage

About Page

Email Copy

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