STUDY HOTELS

Verbal Identity for a boutique hotel brand.

Study Hotels celebrates and enriches the college experience at prominent universities like Yale, UPenn, Johns Hopkins, and University of Chicago. With multiple properties, each a distinct personality, they needed to articulate their brand identity in order to establish a uniting vision. I worked directly with the founder of Study Hotels to develop a Verbal Identity for the brand, which included strategy, messaging, and voice & tone.

Following this project, I wrote new copy for each of the property’s websites.