KELLOGG’S NYC

Menu descriptions for an iconic cereal brand.

When a 110-year-old brand wants to stir things up, they open a one-of-a-kind cafe in Times Square. Kellogg's NYC reimagined a bowl of cereal into a full-service experience with magical combinations dreamed up by award-winning Milk Bar Chef, Christina Tosi, and an impeccably designed cafe. The copy captures the energy and imagination behind this thoughtfully executed concept cafe with cheeky product descriptions and an inspiring story.