TOMMY HILFIGER
CANNES 2019 BRONZE LION, CREATIVE STRATEGY
CANNES 2019 SILVER LION, DESIGN
CANNES 2019 TITANIUM LION, SHORTLIST
Adaptive clothing for children and adults with disabilities.
Tommy Hilfiger was the first mainstream fashion brand to launch a clothing line for children and adults with disabilities. I played a fundamental role in developing the brand voice for Tommy Adaptive, working with focus groups and the strategy team to build a private Beta site, and writing scripts for digital campaigns. Within a week of releasing our 15-second spots on YouTube in 2019, all 5 versions had garnered over 80k views each.
MY ROLE:
Brand Voice Development
Video Scripts
Case Study Scripts
AGENCY: POSSIBLE/WUNDERMAN THOMPSON
Featured in Adweek.
Digital Campaign
Independence Campaign
For the one in five Americans living with a disability, independence can start with being free from the challenge of getting dressed each day. Tommy Adaptive delivers clothing for men, women and children that is designed with and for people with disabilities to make getting dressed easier.
Behind the Scenes
Our goal was to take an inclusive approach to every element of the campaign—from the voice of the brand to the design of the product to the models wearing it. Filmmaker, James Rath, who is legally blind, directed the commercial.